Server needs a niche aspect. Whether that's exclusive mods, map or lore, that ain't up to us plebs to decide.
All the competition is the same as here. The playerbase is made up of groups and when x member gets banned they'll drag 5-10 members somewhere else, there's nothing that makes other servers better apart from their content i.e shitty weapon and gear mods.
Obviously a lorewipe didn't work so try something different, wipe the slate clean and start over. Bring something new, there's staff competent enough to brainstorm something fresh gameplay and roleplay wise. Put those ideas to the community and see what they want from those ideas.
Hey man, hope you're well. Haven't talked to you in some time but I hope you are as still as attractive as I remember you. I miss our late night talks. I'll be around if you ever need me. Take care, my special friend.
i fucking love you and it breaks my heart when i see you play with someone else or anyone commenting in your profile i just want to be your boyfriend and put a heart in my profile linking to your profile and have a walltext of you commenting cute things i want to play video games talk in discord all night and watch a movie together but you just seem so uninterested in me it fucking kills me and i cant take it anymore i want to remove you but i care too much about you so please i'm begging you to either love me back or remove me and NEVER contact me again it hurts so much to say this because i need you by my side but if you don't love me then i want you to leave because seeing your icon in my friendlist would kill me everyday of my pathetic life
im sorry i hurt you. i promise i will never do it again. just give me a chance. it doesnt matter how many chances you have given me already. this next one, i promise you things will be different. it will just be you and i. i'm not sure who i am anymore. but i do know that when i am with you, nothing else matters, except for you. you complete me. i just want us to go back to the way things were. just you and me, against the world. you deserve a man who will give you the world and i am that man. i love you, sweet kord.
Server is lacking creativity. It's not the lore that causing stale gameplay, it's the people playing.
If you want something new and interesting why don't you do it instead of relying on someone else?
People playing the same or similar characters to last lore, running the same or similar groups, doing the same or similar roleplay.
The same old people are looking for fights, the same old people are hoarding gear and the same old people are sitting around a campfire in a roleplay hub borderline breaking character and just dicking around because they're bored and lonely.
Best way to create gameplay that you want to come back to is to do it yourself and others will follow.