Joseph Cullen reigns from Dublin, Ireland, actively involved in weapons trafficking and human trafficking alike. The thrill of going against the law was a rush and also somewhat of a curse, finding the young Irish in the depths of trouble plenty of times, however living well due to the wealth that came with the trade. Joe and the crew he was involved in found the civil war in Chernarus to be almost as a get rich quick scheme, attempting to build connections in the area to begin arming resistance fighters there with cheap and mostly illegal firearms. Entirely illegal firearms. The infection hitting kept the young man in the war struck territory with a few associates and the will to provide for themselves by any means necessary.
Quick tongued and cunning, Joseph grew up around rough and hardened individuals that only drowned the young up and comer with character. Using this as one of his main strengths, Joe began to get deeply involved in organized crime in the area surrounding his hometown. Willing to do anything in the pursuit of power, blood came however money followed closely. Money wasn't enough motivation, the feeling that came from this new line of work sent chills through the young lads body was like no other and it became an addiction. Being on top was all he desired and nothing could knock him down, it felt like. The infection hitting, while traumatic knowing that family and friends could be in danger, seemed almost like opportunity for the crew. A less stable world seemed ripe for the taking, and since there was no clear path back to his beloved country, Chernarus would have to do. He would force it too.