Cliff Price grew up with a single parent as his Father died in the Iraq war at a young age. He was born in the North East of England but moved back to his Mothers home town on Chernarus when Cliffs Father died. He drafted into the Marines when he was 18 and served for 3 years until when he was 21 where he was given leave when his Mother fell ill. He travelled back to Chernarus where the zombie outbreak took place, when the zombie outbreak happened his Mother was the first person that Cliff saw die. Cliff wasn't able to help his Mother but he swore that he would try and help as many people as he could.