Julie Cho made straight A’s in college - Because whenever she failed she called her daddy. As a prestigious south California lawyer, Yuki Cho coerced and bribed his daughter’s way to a Fashion Studies degree.
Over the next eight years Julie created and burned to the ground three fashion and handbag businesses, each funded by her adoring father. Though her designs were unpopular, she excelled at the social navigation aspect of business and at maintaining an elite social presence. Her social media accounts bloomed, even while her businesses dissolved.
But the fact that her “designer” handbags were not selling was just unavoidable. In search of cheaper labor she traveled to India and that's where an idea struck. She could promote the child labor in her factories as a humanitarian effort.
She reinvented herself on social media as a budding philanthropist. Browsing her Instagram account would lead you to believe that her Indian factories were providing jobs and life skills for disadvantaged children. Bright pictures of smiling, but intently working children, along with inspiring captions stirred support from rich college alumni, whom in turn worked to promote her business as a local success story of female empowerment and social reform. She gained a degree of national recognition.
Inside the factories was a very different story, of course. Her Instagram followers did not see the squalor that her workers lived in, nor the exploitation of their lives.
But the promotion worked and Julie's handbags began to sell. In business, if you’re not growing, you’re shrinking, and soon expansion became necessary. Julie went in search of even cheaper labor.
But then the infection hit. She was exploring business expansion options in Russia when the sick ones came.
Exploitative by nature, Julie has adapted to the chaos by developing a transactional approach to human relationships. She has survived the last two years by moving from one survival sugar daddy to another. The demise of her latest partner, a Russian drug lord, left her vulnerable and with many enemies and she was forced to flee Russia. She arrived in Chernarus, where she knows no one and has no connections.